There’s a moment in a new snowboarding film where Jesse Millen tries to open a tall can from Smithers Brewing Company but the tab breaks off.
So the snowboarder grabs a knife and stabs the can open. When some beer sprays onto his buddy’s helmet, Millen licks it off. “Never waste it,” he says jokingly.
Clearly the IPAs from Smithers Brewing are so delicious that you shouldn’t waste a single drop. But the scene also shows that Millen and his team are prepared to savor every moment spent in the Skeena backcountry, an area that King Snow magazine recently referred to as an “under-exposed zone up north.”
The region we call home might become a bit more well-known, however, with the premiere of “Every Nook and Tranny”, a film where Jesse “blazes trails and catches air.”
“We spent the whole time utilizing our sleds (snowmobiles) for accessing snowboard terrain,” cinematographer and editor Dylan Marek explains. “We were on the search for new mountains, good times, cold brews, and some turns for the soul, we asked and we received.”